BBA + Post Graduate Diploma In Family Managed Business (PGDFMB)
Introduction and Course Rationale
Deep rooted cultural values, a joint-family structure; so many reasons make India the bedrock of family owned businesses. Right from the Indus Valley Civilization to modern times, family businesses in India are thriving and growing at an aggressive rate.
According to the Private and Entrepreneurial (P&E) Client’s Family Business Survey 2012 by PriceWaterHouseCoopers Pvt. Ltd. (PwC):
The Bachelor of Business Administration Degree program is a 3-year full time program, which provides knowledge, understanding and coverage of all business and management disciplines. The overall aim of the program is to provide students with a thorough grounding in theoretical and practical aspects of business and allied courses. The distinguishing feature of the BBA program at AURO University is the applied and realistic nature of delivery and its relevance to the real world business situations and its applications.The program provides a wide array of preferences corresponding to different career choices with high expected returns in terms of professional and vocational relevance.
Family businesses account for almost 85% of businesses in the country; they contribute nearly 60-70% of GDP (Boston Consulting Group). Two out of every three listed company in India is family owned. In fact, India has the largest block of family owned businesses in Asia.
According to the CII’s Family Business Network (India chapter), the gross output of these family-run businesses accounts for 90% of India’s industrial output, 79% of organized private sector employment, and 27% of overall employment. Family owned businesses are also investing in Indian start-ups in a big way.
Surat Business Scenario
Surat is 4th fastest growing city in the world. It is best known for its food, textile, diamond cutting and polishing industries. Surat produces over 40% of man-made fabric of India. One study shows that over 90% of polyester used in India is produced in Surat. Surat polishes over 90% of the world’s rough diamonds. It is believed that 9 out of 10 diamonds in Manhattan, New York, is from Surat. Almost all small and Medium Scale industries in Surat are family owned and run.
* Major / Minor Electives will be offered only after minimum number of students subscribe to the course / courses.