Certificate Program in Digital Marketing
The future of business is digital and digital marketing is at the core of what all marketing professionals and business people do. The course framework is designed to provide students with an extensive knowledge of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing. The students will learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. The program provides students an opportunity to learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget. The program provides an unique opportunity to students to do internship with companies that have academic partnership with Auro University or at other firms in the domain of digital marketing. The program will adopt a practical approach to teaching with an emphasis on content and the digital language. This program is highly beneficial for any business professional especially students with or without experience and industry people who want to enhance their career.
* Major / Minor Electives will be offered only after minimum number of students subscribe to the course / courses.