Certificate Program - Digital Marketing

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Certificate Program in Digital Marketing

The future of business is digital and digital marketing is at the core of what all marketing professionals and business people do. The course framework is designed to provide students with an extensive knowledge of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing. The students will learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. The program provides students an opportunity to learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget. The program provides an unique opportunity to students to do internship with companies that have academic partnership with Auro University or at other firms in the domain of digital marketing. The program will adopt a practical approach to teaching with an emphasis on content and the digital language. This program is highly beneficial for any business professional especially students with or without experience and industry people who want to enhance their career.
Digital Marketing Certification Course in Gujarat

Significance

Traditional marketing methods alone are not enough in current marketing world. Organizations have started shifting to tools and techniques of Digital marketing from traditional tools. Digital Marketing is not only a rapidly growing force in the current marketing playing field; it is set to be the future of marketing. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. Common job profiles available in front of Digital Marketing professionals include:

  • SEO Manager/Professional
  • Project Manager
  • Digital Business Marketer
  • Content Marketer/Manager
  • Digital Marketing Strategist
  • Digital Marketing Consultant
  • Social Media Manager
  • Data Analytics Professional
  • Web Designer
  • Customer Care Executive
  • Freelancer
  • Entrepreneur

Program Objective

This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations. Also students are expected to gain working knowledge in brand operations and communication plans.

Program Outcomes

  • To build effective online marketing strategies for customer acquisition, conversion and retention
  • To integrate key analytics and consumer browsing behavior into your online marketing efforts
  • To drive more traffic to a website with search engine marketing (SEM) techniques, including search engine optimization (SEO) to enhance organic search and paid search tactics that maximize promotional dollars
  • To Track and measure online marketing campaigns using website analytical services
  • To Apply Web 2.0, social media, mobile and emerging technologies as marketing and promotional tactics

Eligibility Criteria

  • Bachelor’s degree in any field from a recognized university (10+2+3 or 10+2+4) from a recognized University / Institute in India or abroad, with a minimum of 50% marks.
  • In case the Bachelor’s degree received from abroad, an equivalence certificate issued from Association of Indian University (AIU) must be attached with the application form.
  • Student expecting their results by July 2019 may also apply for provisional admission subject to the fact that their aggregate score in Bachelor Degree Examination shall be a minimum of 50% marks.

Selection Procedure

Applications will be shortlisted based on:

  • Past academic credentials.
  • Completion of Application Form including Statement of Purpose.
  • Entrance Test.
  • Personal Interview.

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