P.G. Diploma - Business Analytics

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P.G. Diploma in Business Analytics

Business Analytics refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods. Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling. and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. Business analytics can answer questions like why is this happening, what if these trends continue, what will happen next (predict), and what is the best outcome that can happen. There are basically four types of analytics, which are as follows:

  • Decision Analytics: supports human decisions with visual analytics that the user models to reflect reasoning.
  • Descriptive Analytics: gains insight from historical data with reporting, scorecards, clustering etc.
  • Predictive Analytics: Employs predictive modeling using statistical and machine learning techniques.
  • Predictive Analytics: Recommends decisions using optimsation, simulation etc.
pgd in business analytics courses in india

Significance of the Program

In this digital era, theoretical and practical knowledge of Business Analytics is essential for individuals seeking careers almost in any industry. There is a wide application of Business Analytics at both industry and functional level. Any managerial position in a business needs a basic knowledge of Business Analytics. The following are some of the career options for students pursuing Post Graduate Diploma in Business Analytics:

  • Business Analyst
  • Business Analyst Industry Expert
  • Business Analyst Project Manager
  • Data Analyst and/or SAS Programmer
  • Big Data Analyst
  • Data Warehousing Expert
  • Business Intelligence Expert
  • Data Mining Expert

Eligibility Criteria

  • Bachelor’s degree in any field from a recognized university (10+2+3 or 10+2+4) from a recognized University / Institute in India or abroad, with a minimum of 50% marks.
  • In case the Bachelor’s degree received from abroad, an equivalence certificate issued from Association of Indian University (AIU) must be attached with the application form.
  • Student expecting their results by July 2019 may also apply for provisional admission subject to the fact that their aggregate score in Bachelor Degree Examination shall be a minimum of 50% marks.

Selection Procedure

  • Past academic credentials.
  • Completion of Application Form including Statement of Purpose.
  • Entrance Test.
  • Personal Interview.


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