Dr. Krupa Rao

| Dr. Krupa Rao

Dr. Krupa Rao (Assistant Professor)

Dr. Krupa Rao, Assistant Professor, School of Business has more than 7 years of teaching experience in academics and research. Her specialization field is the Marketing Management. She has Ph. D. focused on Social Media Marketing. She has conducted various researches in the area of Consumer Behavior, Marketing Management. She has published 15 research papers in the different contemporary aspects of marketing management. She has taught several subjects including Structure and Process of Business, Functional Management, Principles of Management, Marketing Management, Consumer Behavior, Sociology and Change, Business Communication, Social Policy and Social Legislation and Career Planning and Development. She has been awarded as the Best Teacher Award by Lions Club International on Teachers’ Day. She has been guiding students of Masters of Business Administration, Masters of Commerce with specialization of Human Resources Management and Marketing Management as well as students of Post Graduate Diploma in Business Management for submission of Dissertations. She has completed her graduation and post-graduation from The Maharaja Sayajirao University of Baroda. She has also served as a Coordinator, B.Com. (Honors) Students’ Association (Honors’ Students Link) for academic year 2014-15 / 2015-2016. Some of the remarkable researches under her domain are about the Empirical Study on Brand Awareness and Preference for FMCG Products in Rural Market of Baroda District, A Study of Implications of Social Networks on Social Marketing, Impact of Digital Marketing of Buyers of Books, An Analytical Study on Social Networking Sites for Creating Brand building through effective Advertisement and Corporate Social Responsibility in India

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