Dr. Krupa Rao is currently working as Assistant Professor in School of Business, AURO University. With Total Teaching experience of 9 years comprising of 7 years at The Maharaja Sayajorao Universtity of Baroda, Vadodara. She has a Research Experience of 9 years with Marketing Specialization. She has done her PhD on the topic A study of Consumer Behaviour on the users of Social networking websites (2011-2015). Her Research areas of interest are Social Networking Sites and the Branding, Digital Marketing, Brand Positioning, Consumers’ behaviour (Fraudulant activities from the consumers’ side and the challenges faced by the delivery agencies and online selling platforms), Usage of Augmented Reality, Virtual reality in sales promotion.