Dr. Pritesh Shukla is working as Assistant Professor in School of Business, AURO University, Surat. He holds a Ph. D. (Rural Marketing), MBA (MarketingManagement), and B.E. (Electrical). Having more than 13 years of experience in academia and industry, Dr. Shukla has worked with well-known universities in India like Christ University, Bangalore, Universal Business School, Mumbai, The M.S. University of Baroda, etc. and has taught at both PG & UG levels in various disciplines.
He had also worked in the various university-level committees like, NAAC, NBA, AACSB, IQAC, Admission team, Exam Section, etc. Shukla’s area of interests includes General Management, RuralMarketing, Marketing Management, Sales & Advertising Management, MarketingResearch, Strategic Management & General HRHe research work been published in various national and international journals. He has authored a book titled “Rural Marketing Strategies for FMCGProducts”, Published by Lulu.com, United States .