Dr. Vipin Agrawal

  | Progressive Faculty | Dr. Vipin Agrawal

Dr. Vipin Agrawal (Associate Professor)

Dr. Vipin Agrawal is presently working as Associate Professor in School of Business at AURO University. He has more than 13 years of experience in academics and industry. Prior to joining AURO University he has taught at GD Goenka World Institute – Lancaster University, Gurgaon, IILM – New Delhi, NIFT- New Delhi and School of Management Sciences, Varanasi. He holds a PhD. (Business Administration) from Aligarh Muslim University (AMU) and Masters in Business Administration (MBA) from Faculty of Management Studies, Banaras Hindu University (BHU). He has qualified National Eligibility Test (NET) for Lectureship and Junior Research Fellowship (JRF) in Management conducted by University Grants Commission’s (UGC). He holds a Certificate in Academic Practice from Lancaster University, UK and is an Associate Fellow of the UK Higher Education Academy, UK.

Dr. Agrawal specializes in marketing with teaching and research focus on understanding consumer behavior, branding and special issues in marketing like marketing innovations. He has publications in academic journals and conference proceedings. He has attended and presented papers in international and national conferences and seminars organized by leading management schools like Indian School of Business (ISB), Hyderabad and Department of Management Studies, IIT – Delhi. He has also attended a number of Faculty Development Programmes (FDPs) focusing on various aspects of management. Dr. Agrawal is also active as a reviewer and reviews papers for fairly reputed journals like Marketing Intelligence and Planning and Asia Pacific Journal of Marketing and Logistics. He has also reviewed a book on Consumer Behavior for Oxford University Press, New Delhi.

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