Ms. Mayanka Singh Chhonker (Assistant Professor)
Mayanka Singh Chhonker is a PhD Scholar from the Department of Management Studies, Malaviya National Institute of Technology also a Proclaimed Institute of National Importance through Act of Parliament. She completed her PhD under the supervision of Dr. Deepak Verma Assistant Professor, DMS, NIT-Jaipur and Dr. Arpan Kumar Kar, Associate Professor, DMS, IIT-Delhi. The thesis is entitled, “m-Commerce Adoption in Tourism and Hospitality: Understanding influence of Customer Typology based on Uses, Gratification and Risk Perception”. The work primarily focused on the adoption of the emerging mobile technologies. The extensive work in technology adoption in terms of behaviour intention provided gaps where evolving challenges by mobile users were noticed while reviewing the literature such as risk perceptions, trust, satisfaction, entertainment etc. The study also identified the profiles of these m-travelers by putting them into a typology according to their traits (risk and gratification) within their clusters. She received her Bachelors in Commerce and Masters of Business Administration (specialization of Eco Tourism and Retail Management) in Travel and Hospitality. With gradual growth and extensive intervention of ICT, smartphones, social media, data visualization and analytics, she has developed her inclination of research in the domain of Technology adoption and its various interventions in business, management and society. She has published research articles in well-reputed journals and international peer reviewed proceedings. She has also received “Best Paper” for research presented at 18th GLOGIFT Conference scheduled during December 18-20, 2018 at the Indian Institute of Management Lucknow, Uttar Pradesh, India. Her teaching interest are, Business Research Methods, Information Systems Management, Digital Marketing, and Advanced Marketing Research.