The SJMC at AURO University is the only institute that stands out amongst all the journalism, media and mass communication education facilities across India. Here is what makes it unique:
- We have an outstanding syllabus, designed with focus on the requirements of tomorrow’s market, retaining the relevant learnings of the past.
- We impart integral skills for communication professionals of the future – Critical Thinking and Ideating, Writing, Public Speaking, Conversations – all coupled with Photography, Audio, Video and Immersive Media (Augmented Reality, Virtual Reality) content creation and editing. We also help develop capabilities for Fact Checking as well as understanding Data Analytics and Artificial Intelligence from media use perspective.
- We have the best team of professionals to teach our students – journalism professionals with decades of work experience in mainstream media brands like, The Times of India, DNA, India Today TV, BBC and more. Also, academically oriented faculty, who have taught in Mumbai and Surat. An adjunct faculty from the University of Sydney, Australia, and many other partner universities. IIT-trained professionals teach immersive media and its skills.
- We are the first media education facility in Gujarat to incorporate a Media Lab that has the facility to learn VR and AR skills for immersive media, in addition to the standard audio and video skills. We will be providing local, regional, national and international internships and training opportunities to our students, depending on their requirements. This will be followed by placement support too.
- We follow blended mode of learning. So in addition to conventional learning we also use VR and AR projects, live media projects, live news gathering and documentary film-making projects, debates and discussions, seminars, interviews and interactions, which constitute core of learning processes.
By 2020, India will have over 73 crores Internet connections – twice those in USA. This will give a massive boost to consumption of content in digital space. To tap this opportunity, India will need professionals and entrepreneurs who will generate high quality text, audio and video content.
Not just India, the whole world will see a massive upswing in content consumption – which means opportunities for media professionals who can create world-class content.
Most of the journalism, communication and mass media programs are emphasizing on the legacy media – print or TV, which is no more the career of choice.
Auro SJMC has taken a disruptive route. Our programmes focus on skills – mainly writing for all media types, speaking, conversing, editing, audio and video, which are basic requirement across media platforms, albeit with variations.
A successful media professional needs critical thinking, integrity, professional competence, language, writing and editing skills, understanding of news and rigorous hands-on training at the outset of the career. Auro School will provide all these and more.
In India, very few journalism schools offer the luxury of access to a large pool of seasoned journalism professionals. Auro has a massive advantage here.
The SJMC aspires to emerge as a world class entity, going well beyond the current needs of Indian newsrooms, which will equip its students to handle future challenges and stay relevant to work anywhere in the world.