AURO University is established under the Gujarat Private University Act 2009. The Bill for the establishment of the AURO University has been passed by the State Legislative Assembly.  At AURO, learning is challenging, engaging, strengthening, and enjoyable at the same time. We focus on encouraging students to engage in a rigorous process of learning and self-discovery. The University has moved away from the conventions of the status-quo as applied in most academic programs and has adopted a highly focused approach to education versus rote learning. Each day, students focus on one key course and spend time on learning the course fundamentals and their application in business and society.